Leisure and Tourism
The Royal Armouries makes an excellent case study for exploring the setting up and operation of a major new attraction.
Students can investigate the museum’s location, accessibility, contents, marketing and customer services, through question and answer session to enable the students to collect information for coursework portfolios.
You can choose a single session as outlined below or combine sessions.
Magnetic Attraction
Considers the nature of a free and national museum and the visitors it attracts and covers the choice of Leeds as a location for the new Royal Armouries museum, the project’s objectives and how the operation of the Royal Armouries has changed since it opened in 1996.
Behind the Scenes of a Campaign
Based on a recent advertising campaign, this session includes the planning process, from briefing an agency, through to evaluating different approaches. It covers logos, styles, media and the needs of the target audience and includes opportunities for students to plan advertising for a forthcoming event at the museum.
Not What You Expect, What You Experience
Examines how the Royal Armouries looks after hundreds of thousands of visitors so that they return and recommend the museum to others and covers health and safety, access and facilities, visitor surveys, recruitment and training.
If you wish to make a booking or discuss your requirements please contact us:
Tel: 0113 220 1888
Email: educate.leeds@armouries.org.uk
