Brand
The Royal Armouries has been working with branding agency Heavenly to develop the idea of Protection.
The result is a refreshed logo and associated imagery and iconography that will help the organisation to present itself with a lot more consistency and focus.
Our brand behaves in a way that is:
- Real: it has a streetwise, intelligent approach to some of the serious and often destructive elements associated with the subject of arms and armour. We are down-to-earth, honest and open.
- Remarkable: our collection is remarkable. We want everything we do to surprise, challenge and inspire the general public.
- Respectful: we respect the history of our collection and are sensitive to the fear generated by the conflicts which inspired its production.